Travis and Jason Kelce have signed a nine-figure deal for their 'New Heights' podcast

Jen Sargent, the CEO of Wondery, told The Hollywood Reporter: "We've been watching the growth of the podcast, really since it was launched, and I have been building a relationship with Travis and Jason and getting to know them for a while now.

"Sports is a really exciting category for podcast listeners. It's a strategic priority of Wondery's and Amazon's. So there were a lot of reasons to think about joining forces here on the 'New Heights' podcast."

'New Heights' will still be available on all podcast services and on YouTube, while Wondery will also offer ad-free listening to its subscribers.

The podcast studio - which is owned by Amazon - will have the right to host live streams.

What's more, Wondery can develop, manufacture, license and distribute 'New Heights''-themed merchandise as part of the agreement.

Travis has become one of the most talked-about athletes in the world since he began dating Taylor Swift in 2023, and Patrick Mahomes, Travis' teammate, previously claimed that the pop star has helped to make the Kansas City Chiefs a "worldwide team".

Speaking to Time magazine, he explained: "[The Chiefs] went from a nationwide team that was kind of global to a full global worldwide team. That came from Taylor's fanbase."

Patrick also admitted to being wowed by Taylor's down-to-earth attitude and her work ethic, explaining that she's always "working on something".

The 28-year-old sports star - who is one of the best players in the NFL - said: "I've met a lot of famous people now in my life. Taylor's probably the most down-to-earth person that's been on that stage for that long.

"She's never not working. Even when she's taking her downtime, she's working on something. Shooting a music video or singing a song or writing a song. You can see it by how she talks."