The daughter of late actor Robin Williams has condemned AI-generated content featuring her father's likeness, comparing it to " over-processed hotdogs".
Zelda Williams — who is also an actor and director — made the call on her Instagram, begging people to stop sending her AI videos of Williams.
"Please, if you've got any decency, just stop doing this to him and to me, it's a waste of time and energy, and believe me, it's NOT what he'd want," she wrote.
"To watch the legacies of real people be condensed down to 'this vaguely looks and sounds like them so that's enough', just so other people can churn out horrible TikTok slop puppeteering is maddening.
"You're not making art, you're making disgusting, over-processed hotdogs out of the lives of human beings, out of the history of art and music, and then shoving them down someone else's throat hoping they'll give you a little thumbs up and like it."
Williams, 63, was found dead in August 2014 at his home in Marin County, north of San Francisco.
Shortly following the actor's death, Zelda quit Twitter over trolling and graphic photos that were visually manipulated to look like pictures of the Mrs Doubtfire star, according to media reports at the time.
In a further post, Zelda Williams also called on AI to stop being referred to as the future, calling it the "Human Centipede of content" — referencing the 2009 horror film.
"AI is just badly recycling and regurgitating the past to be reconsumed," she added.
Condemnation comes amid Tilly Norwood backlash
Williams's outrage comes as Hollywood fights back against AI actress Tilly Norwood.
Created by an AI production company called Particle 6, Norwood was introduced at the Zurich film festival late last month — but was swiftly opposed by the industry.
The Screen Actors Guild (SAG-AFTRA) said Norwood was not an actor but a "computer program that was trained on the work of countless professional performers — without permission or compensation".
"It has no life experience to draw from, no emotion and, from what we've seen, audiences aren't interested in watching computer-generated content untethered from the human experience," the union said in a statement.
"It doesn't solve any 'problem' — it creates the problem of using stolen performances to put actors out of work, jeopardizing performer livelihoods and devaluing human artistry."
Stars including Emily Blunt and Whoopi Goldberg sided with the union, with Blunt saying the industry was "screwed".
"That is really, really scary … Please stop taking away our human connection," she told a Variety podcast.