Hailey Bieber has got no plans to "slow down" after selling her beauty company Rhode

She told WWD: "Even with the sale to E.l.f., it's given me a whole, entirely new excitement, passion and motivation.

"I expanded my role at the company now and I still have so many ideas. It doesn't make me feel like I want to slow down. It really ignited a new fire in me to send it into the stratosphere even more."

Hailey - who is preparing to launch Rhode into Sephora stores - added of her business: "This whole time since we launched Rhode, I've stayed true to my gut. That's what's brought the vision to life.

"Even if we felt like it was going left when everyone else in the industry was going right, that's what makes something different and creative.

"I want it to feel new, different and still within the world of Rhode, and I also want to be able to have a presence that melts well into the world of Sephora as well."

Hailey previously insisted she still has plenty of goals for Rhode despite the big sale, telling Glamour magazine: "When you're launching a brand, you're just so focused on what's right in front of you at the time.

"And of course, you always have really big dreams and really big goals for it. This is definitely one of those things being realised. I could have never anticipated that it would happen at this exact time ...

"I'm super excited ... I'll be the chief creative officer and head of innovation at Rhode and advisor to Elf Beauty.

"I feel like at this very moment in time, my vision has not been more clear to me. I want to expand globally, and I have so many more dreams and goals that I want to be realised. And I really believe that Elf is going to help us get there."