Rihanna "won't choose" her favourite Fenty product

She told WWD: "Asking me if I have a favourite product is like asking me if I have a favourite reality show - can't choose, won't choose.

"I will say that people have been asking for a body wash for years. I was really particular about how I wanted the texture of ours to be; it had to be a honey-like consistency but then transform into silky-soft suds. I'm also obsessed with the scents throughout the collection, they are so decadent and perfect to layer.

"I love that we are also part of forging the body category. People are paying attention to body care more than ever, leveling up their regimens, layering scents to mix and match.

" We started with Butta Drop Whipped Oil Body Cream and everyone instantly loved it as much as I did - the texture, the sheen, the scent. So we've expanded it with more scents. I've always had an extra body care and scent routine, so this category is my thing."

Rihanna believes skin care interest has "exploded" in recent years and she is keen for Fenty Skin to "streamline routines" while still offering great results.

She said: "Our community loves skin care. Over these past five years the interest and knowledge about skin care products and ingredients has exploded.

"We took an approach of effective multitasking products to help streamline routines without sacrificing results. All while making it a complete sensorial experience that you'll want to go back to every morning and night. I think that approach is more relevant than ever today."

The 37-year-old star - who recently gave birth to her and A$AP Rocky's third child, daughter Rocki - explained the partnership with Ulta Beauty is part of her vision for her brand.

She said: "Our brand philosophy has always been 'Beauty for All' - so we had to bring the new collection to Ulta, especially since it's the first time they can experience Fenty Skin in this unique and curated way."